Billing & Pricing

This guide covers what each BOOKIN plan includes, how to upgrade or downgrade, and how billing works day to day.

Billing is owner-only

The Billing and Pricing pages need the billing.view permission, which only the organization owner has. If you’re an admin or team member, you won’t see Billing in the sidebar — ask your owner to make plan changes.

Where to see pricing

There are two places, depending on whether you’re signed in:

• Not signed in — the pricing section on the BOOKIN homepage.
• Signed in (owner) — Dashboard → Billing → Pricing tab.

Plans

All plans bill monthly. There is no annual billing option.

Plan	Price (USD)	Price (JPY)	Best for
Free	Free, forever	Free, forever	Trying BOOKIN, or a solo operator with a light schedule
Starter	$19 / month	¥2,900 / month	A single location that needs reminders and a small team
Pro	$49 / month	¥7,900 / month	Busier businesses that want insights and a custom booking form
Enterprise	Contact sales	Contact sales	Larger operations with bespoke requirements

Enterprise doesn’t check out online — selecting it opens a contact form instead.

Your currency is fixed after your first paid purchase

Before you buy, BOOKIN picks your currency from your language: Japanese shows yen, everything else shows US dollars. Your first paid purchase locks that currency to your organization, and you can’t switch to a plan in the other currency afterwards. If you need to change currency later, contact support.

Limits by plan

Limit	Free	Starter	Pro	Enterprise
Bookings	50 per month	300 per month	900 per month	Unlimited
Services	3	10	20	Unlimited
Team members	1	5	50	Unlimited
Booking horizon	15 days	30 days	90 days	Unlimited
Custom domains	1	1	5	Unlimited

“Booking horizon” is how far into the future customers can pick a slot.

The booking limit affects your customers, not just you

The monthly booking limit is checked on your public booking page, not only in the dashboard. Once you hit it, customers visiting your booking page, embedded widget, or LINE booking flow see a message that bookings aren’t available — until the next month or until you upgrade. Keep an eye on your count as you approach the cap.

Features by plan

Feature	Free	Starter	Pro	Enterprise
Public booking page, calendar, bookings list	✅	✅	✅	✅
Customer management	✅	✅	✅	✅
Dashboard notifications	✅	✅	✅	✅
Custom domain	✅	✅	✅	✅
AI website builder	✅	✅	✅	✅
Email, Slack & Discord reminders	—	✅	✅	✅
LINE integration	—	✅	✅	✅
Customer notes & follow-up	—	✅	✅	✅
Booking form customization	—	—	✅	✅
Insights & analytics	—	—	✅	✅

Pro is marked Most Popular on the pricing cards.

The Free plan

The Free plan is permanent — no time limit, no credit card, no expiry. You can run your booking page on it for as long as you like and upgrade only when you outgrow the limits.

It includes a genuine feature set, not just a preview: your public booking page, calendar and bookings, customer management, dashboard notifications, one custom domain, and the AI website builder.

There is no free trial of paid plans

BOOKIN doesn’t offer a trial period on Starter or Pro — you’re either on the Free plan or on a paid one. The Free plan is the way to try BOOKIN at no cost, and it doesn’t run out.

What hitting a limit looks like

BOOKIN doesn’t hide what your plan can’t do — it shows you the screen and blocks the part you can’t use, so it’s clear what upgrading would buy. You’ll meet one of these:

What you see	Why	Where it takes you
Premium Feature — “This feature is available in our premium plans.”	The feature isn’t in your tier at all	Unlock Feature
Usage Limit Exceeded — “You’ve reached your usage limit for this resource. Current usage: n/limit”	You’re within the feature but out of allowance	Upgrade Plan
Subscription Required — “An active subscription is required to access this feature.”	No active subscription	Upgrade Now

They appear two ways. Some screens blur the content behind a translucent overlay, so you can see the shape of what’s there — Insights does this, showing every report blurred with a preview note. Others replace the content with a dashed grey card carrying the message and an upgrade button.

Either way the underlying data is untouched. Nothing was deleted when you hit the limit, and it comes back when you upgrade.

Every upgrade button lands in the same place

They all go to Billing → Pricing. If you’d rather compare plans first, go there directly instead of hunting for the button that blocked you.

Some limits show up earlier, as a disabled control rather than an overlay — at your service quota the Add New Service button is disabled and relabelled Limit Reached. See Managing Services.

Upgrading

1. Go to Dashboard → Billing → Pricing.
2. Pick the plan you want.
3. Complete checkout. Have a promotion code? Enter it at the checkout step — codes are accepted here.
4. Your new limits and features apply as soon as payment succeeds.

Downgrading and cancelling

Both take effect at the end of your current billing period — you keep what you’re paying for until then.

Check your usage before you downgrade

Downgrading lowers your limits. If you currently have more services, team members, or bookings than the lower plan allows, sort that out before the change lands. Review the limits table above against what you’re actually using.

To cancel, use Cancel subscription on the Billing page. Your subscription stays active to the end of the period, then reverts to Free. To come back, pick a plan from the Pricing tab again.

Renewal reminders

Paid plans renew automatically. BOOKIN warns you as the renewal date approaches, with the message getting more prominent the closer it gets:

When	What you see
15 days out	An informational note that your plan auto-renews soon
7 days out	The notice escalates to a warning
3 days out	A strong warning

These appear on the Billing page and as a banner across the dashboard.

If a payment fails, your subscription goes to past due and you keep full access for a 3-day grace period while you fix it. During that window the billing page shows a Pay now link that opens the invoice directly. After 3 days, paid features lock until payment succeeds.

Website builder costs

The AI website builder is included on every plan, but using it beyond the free allowance costs money separately from your subscription. Two distinct charges:

AI messages — pay as you go. Every organization gets 5 free AI messages. After that, each message costs ¥10 / $0.06, drawn from a prepaid credit wallet you top up in advance.

Top-up amounts are ¥1,000 / ¥3,000 / ¥5,000 or $5 / $15 / $30, or a custom amount from ¥500–¥50,000 / $5–$500. Auto-reload is available but off by default — nothing tops up without you turning it on.

Website hosting — recurring. Publishing your generated website starts a separate recurring subscription of ¥980 / $5 per month, billed independently of your plan. Building and previewing a site is free; publishing is what starts the charge.

You’ll find both on the Billing page alongside your plan.

Payment method and invoices

The Billing page shows your current plan, next billing date, payment method, and full billing history. From there you can update your card and download past invoices for your records.

Next Steps

• Explore settings - Configure your account
• Set up services - Create your service offerings
• Configure business hours - Set your availability

Related Guides

• Settings & Configuration - Configure your account settings
• Dashboard Overview - Navigate your dashboard
• Managing Services - Set up services for customers